Amid a developing trend with esports teams to prioritize players’ health, Bucks Gaming has become the latest team to strike an important partnership with Froedtert Health.
Esports Players’ Well-beingOpportunities Within Bucks Gaming
Froedtert & the Medical College of Wisconsin has teamed up with NBA 2K League esports franchise, Bucks Gaming owned by the Milwaukee Bucks. As a result, Froedtert is becoming the official health sponsor of the esports outfit.
BuckGaming co-managing directory Colin Hayesexplained that the partnership was signed for one year and that theesports organization would display Froedtert & MCW’s logo duringall digital competitions taking place in the virtual NBA 2K League.
Health is wealth!
One of the last stops during our stay at @TheAmericanClub was with an experienced chef, who showed our players some quick and easy ways to eat healthy during the season ?
The full recap video at #DestinationKohler will be released tomorrow, so stay tuned! pic.twitter.com/lSj9bCaivA
— Bucks Gaming (@BucksGG) May 28, 2019
Froedtert Heath director of marketing, advertising and digital communications Chris Sadler expressed his appreciation for the newly-formed partnership, saying:
“Weare excited to be a part of Bucks Gaming, and we see this partnershipas another way to connect with a younger generation within ourcommunity and stress t mnl168 he importance of good health to NBA 2K Leaguefans.”
Asimilar sentiment was expressed by Hayes who was equally excited atthe opportunity, adding that the team was “thrilledto extend the organization’s partnership with Froedtert & MCW toBucks Gaming.” Hayescontinued by adding that Bucks Gaming had “placedan enormous emphasis on health and wellness of our players thisseason and believe that a healthy lifestyle is paramount to achievingpeak performance in our team on and off the court.
The NBA 2K League is named after the namesake video game developed by Electronic Arts. The league launched in 2018 under the aegis of the NBA with NBA Commissioner Adam Silver calling the new entity “part of the family. Today, the league features 21 teams and it has expanded to feature Hong Kong qualifiers earlier this year.
Bucks Gaming aren’t the first team to take the wellness of their esports players seriously with Magic Gaming signing up with Orlando Health earlier this year. From reducing burnout to mediating stress, esports organizations are on a quest to help players and fans lead longer & healthier lives.
